Ten Vietnamese brands have made it into the list of Asia’s Top 1,000 Brands, of which Vietjet Air is among top 500, according to the global marketing research firm Nielsen.
Big multinational companies continue to dominate lead positions in the Asia’s Top 1,000 list, but more local firms improve their brand awareness, according to the annual Asia’s Top 1,000 Brands report – the region’s most comprehensive research on consumer brand perception, presented by Campaign Asia-Pacific and based on an exclusive survey conducted by Nielsen.
According to Nielsen, 10 Vietnamese brands appear in the latest ranking, of which Vietjet Air is the only brand listed in Top 500 and ranked in the position of 490.
Other Vietnamese brands listed in the Top 1,000 consist of Viettel (501), Petrolimex (512), Vinamilk (558), Mobifone (605), Trung Nguyen (626), Hao Hao (654), Vietnam Airlines (708), Vietcombank (753) and P/S (807).
Of note, Vietcombank is the only commercial bank in the vote. That Vietcombank’s surging 20 places in 2016 as compared to 2015 shows the non-stop effort of a Vietnamese banking brand in the era of international integration.
In recent years, Vietcombank has been seen as the bank that always maintains stable and efficient development in the direction of sustainable growth, and pioneers in applying modern banking standards.
In 2015, the brand valuation consultancy firm Brand Finance announced the world’s top 500 banking brands, ranking Vietcombank at a brand rating of A+, highest among banks operating in Vietnam market with a brand value of US$ 157 million.
The Asia’s Top 1000 Brands survey is the region’s most comprehensive research on consumer brand perception, presented by Campaign Asia-Pacific and based on an exclusive survey conducted by Nielsen. This is the biggest and most influential annual survey, revealing which brands consumers value the most across the region.
Asia’s Top 1000 Brands study explores consumer attitudes in 13 key markets in the region: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
Research relies on a total of 400 respondents in each market, except India and China where participants number 800 and 1,200 respectively. The study is representative of market populations, survey quotas target age, gender and monthly household income.
“Local firms have achieved certain successes when making their brands across the country’s border and be known at regional front,” said Managing Director of Nielsen Vietnam, Nguyen Huong Quynh.
“And if those enterprises continue to work on their brand reputation, keeping their brand promise and offering the best products and servicing to customers, we believe that they will be able to grow their brands from local heroes into regional giants and eventually onto multinational status,” Quynh said.